The good people of the internet are having a field day as 50 Cent and Ja Rule have reignited their 15-year-old squabble.
You may have hopped up onto Twitter and wondered if it was the noughties again when the rival rappers both become trending topics at the same time.
We had to check what year it was, or if we were in an episode of Black Mirror and time-traveled in our sleep – but alas, this right here is indeed real life.
The old-timers are still very much at it.
As the younger generation of rappers practise their mumble-rapping, the hip-hop veterans clearly woke up this week with a motive to remember the days of their youths.
50 Cent is yet to respond (Picture: Getty Images)
For those born after 1997, or those way to busy with paying attention to Girls Aloud or Busted to notice, the rap beef was born in the early 00s. Ironically, neither of them can agree to what caused the bad blood.
According to Rolling Stone, 50 Cent, real name Curtis Jackson, says that Ja Rule, aka Jeffrey Atkins, incorrectly accused him of stealing his jewellery and brought it to the attention of Irv Gotti, the founder of Murder Inc. Records.
Ja Rule, however, says the tension started between them during a video shoot in their hometown of Queens, NYC.
Fiddy allegedly felt disrespected by the way Ja Rule greeted him on the shoot, which led to him releasing multiple diss records aimed at Ja Rule.
It all popped off again this week when actor O’Shea Jackson Jr, also known as Ice Cube’s son, mentioned Ja Rule’s name in an interview sitting next to 50.
The 42-year old said he would ‘knock out’ Ja Rule in the appearance on an LA radio show Big Boy’s Neighborhood to promote his new movie with his Den of Thieves co-stars O’Shea and Pablo Schreiber.
Ja Rule, 41, who is probably still sore from theFyre Festival controversy, seemingly responded to the comments in the interview yesterday on Twitter in a dozen tweets – although we think MSN or Myspace would’ve suited the running theme of such a vintage argument.
‘Fun hip hop FACT: @50cent is PU**Y,’ he wrote, adding a series of messages speculating about 50 Cent’s sexual preferences.
‘What’s funny is @50cent [lets] women and MEN play with his b***hole… that’s kinda funny,’ he wrote, adding ‘@50cent keeps my name in his mouth… I think he’d rather have my d*** in his mouth lmao.’
50 is yet to respond and has continued to use his social media pages to promote Den of Thieves and his hit TV show Power.
Twitter quickly erupted, either out of confusion or amusement as Ja Rule’s attacks began to unfold.
This retro beef has us asking, ‘what next?’
Will Emimen release diss tracks and ruin everyone’s career in an homage to the noughties? Are durags coming back into fashion? Will we all get colour-less screen phones with polytechnic ringtones again?